GTA 6 Vice City Pop-up at Selfridges: London Dates
The GTA 6 Vice City pop-up runs at Selfridges London from November 9–28, 2026, with official merchandise, fashion collaborations and a customized Grotti car.
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Illustration de jeu GTA 6 © Rockstar Games
A Vice City shop on Oxford Street
Selfridges has turned The Corner Shop in London into a GTA 6-themed space running from November 9 to 28, spanning both sides of launch day. Time Out identifies the location as 400 Oxford Street, with Vice City-inspired art-deco scenery, merchandise and large display pieces.
Alongside clothing and branded products, the installation features an approximately three-metre Macca the Gator and a functioning Grotti Cheetah-inspired car. The combination brings the game’s fictional brands, cartoon character and vehicles into a physical department-store setting.
A pink-and-blue car with a £1 million price
Selfridges’ event description, quoted in the coverage, says Rockstar collaborated with West Coast Customs on the customised retro sports car. It is offered in Vice City pink and blue through the store’s Personal Shopping service for £1 million, requiring an enquiry rather than an ordinary online checkout.
Reports differ on its underlying vehicle: some connect it to the Ferrari Testarossa, while others describe that as inspiration without confirming the donor chassis. The store’s description does not establish complete mechanical specifications, and the asking price is not evidence that a sale has occurred.
Keyrings, clothing and a collector’s box
Time Out describes more than 50 exclusive products, including basketballs, beach towels, scarves, darts and Burger Shot aprons. Examples recorded in coverage on November 10 include a £12 Grotti keyring, a £125 Burger Shot bag and a £2,500 varsity jacket.
The promotion also includes The Goodtime State – Vice City Collection and physical music merchandise. Some products are offered online or through Birmingham and Manchester stores, but those selections are not identical to the London display. Prices and stock can change after the reported checks.
What visitors and buyers should check
The pop-up runs until November 28, while GTA 6 launches on November 19. Visiting the display, buying merchandise, enquiring about the car and purchasing the game are different transactions. In particular, check the collector’s box contents rather than assuming a game is included because of the branding.
Visitors should confirm current store and event hours; buyers should inspect stock, delivery and enquiry details for the specific item. Our image is game artwork. The reference coverage and Selfridges links provide access to the physical display and product information.