Miami-Dade outlines a $3.9 million GTA 6 campaign with funding for a park
The county describes airport, port and transit advertising, with an included $975,000 allocation going toward the Dan Paul Plaza park project.
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GTA 6 gra ilustracja © Rockstar Games
A county campaign valued at $3.9 million
Miami-Dade County outlined a $3.9 million GTA 6 marketing package on October 28. The county announcement and local reporting describe both an agreement with Rockstar and advertising purchased through media companies serving airport and transit locations.
Proposed sites include themed lighting at Miami International Airport and PortMiami, displays along airport pedestrian connections and wraps for selected traffic-signal cabinets. The county says designs require approval and compliance with its content standards, while Rockstar pays for installation, maintenance and removal.
$975,000 is directed toward a park project
The Welcome to Vice City display at Kaseya Center belongs to an earlier $975,000 arrangement already included within the $3.9 million total. The county says that money has been allocated to the Dan Paul Plaza park project behind the arena.
Miami New Times reported confirmation from the mayor’s communications team that the entire $975,000 would go toward the park. That connects part of the campaign with public-space funding, but does not provide a full itemised distribution of the wider package.
Wynwood Walls has its own longer-running partnership
A separate Rockstar collaboration with Wynwood Walls began on October 13. Miami New Times reports free admission for Miami-Dade residents who present valid photo identification showing a local address, continuing through the end of 2028.
The project also brings ten murals based on art commissioned for GTA 6 into the museum and surrounding neighbourhood. Reported participants include Atomik, Tatiana Suarez, Faile, Lady Aiko and Ron English. The mural display runs through January 1, 2027, which is a different endpoint from the resident admission benefit.
Different public and private projects have different scopes
The county announcement also mentions separate arrangements by the cities of Miami and Miami Beach, including temporary banners and advertising on beach-rental equipment. Those are distinct from county airport, port and transit projects; a photograph of one installation cannot establish completion of all of them.
The campaign combines transport and venue advertising, arts partnerships and commercial displays around the city that inspired Vice City. GTA 6 still launches on November 19, while the real-world projects each have their own implementation dates, access conditions and duration.